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Are you proud to be a “Chiropractor”?

Here in Delaware, it’s my understanding that all chiropractic-related advertising, including the Yellow Pages, MUST include either the words “chiropractor or chiropractic” somewhere in the ad. (see 6.2.4 http://regulations.delaware.gov/AdminCode/title24/700.shtml)

I’ve noticed a growing tendency to name clinics using generic terms (i.e. “wellness”, “injury pain health center”, “health center”, etc.) that do NOT include the words chiropractic or chiropractor. Is this intentionally done to hide the fact that there are chiropractors delivering these essential services? Is it an effort to reach more of the population that otherwise might exclude “chiropractic” care? Do you think using the words “chiropractor/chiropractic” weakens your public appeal? Do you feel that by excluding “chiropractor/chiropractic” from your clinic’s name you are given a leg-up on your chiropractic peers? What’s the name of YOUR CLINIC and why did you name it so? (posted by: Annonymous)

2 Responses to “Are you proud to be a “Chiropractor”?”

  1. I’m guessing “Annonymous” has chiropractor in his clinic name…(insert smiley face here)
    Lewes Chiropractic Center
    It’s in Lewes.
    I do chiropractic.
    It’s the center of the universe.
    Just kidding, “Center” sounds better than “Elrod’s Whack & Crack”.

  2. trent camp says:

    the law is clear on this issue.

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